Introduction to audience research- Task 1

Qualitative research

Qualitative Research is exploratory research often collected in focus groups and open question questionnaires to get people discussing more giving a much wider answer than just a yes or no. An example of a qualitative question would be something like “What is your favourite type of genre and why?”

Film reviews are a good source of finding out information about a particular film you want to find out about. This will give you personal primary research from what people have said about what they think of that film, either being good or bad. Most critics go into a lot of information which can be very helpful.

Game reviews just like film reviews is a good source of finding information about a game you might want to buy.

Having a discussion is good way to find out what other people personally think about a film or game which could give you another way of looking at the film or game. This is the best way of collecting information about what you are trying to do because it’s more than one person giving an answer, you are getting more people giving there own opinions meaning you can target your audience a lot stronger.

Quantitative research

Quantitative research is when you go out and collect information from an audience, depending on what you was researching about or for, eg a college. The questions that you want to be answered are mostly closed questions, meaning the audience would only answer with a yes or no. This would be typically questions like ‘Are you Male or Female’ and so on. They was this information would be delivered would be on a survey or a questionnaire.


Socioeconomics (also known as socio-economicsor social economics) is the social science that studies how economic activity affects social processes. In general it analyzes how societiesprogresses , stagnate, or regress because of their local or regional economy, or the global economy.


Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, activities, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be good in the fields of marketing, demographics, opinion research, futuring, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.


The mainstream includes all popular culture and media culture, typically disseminated by mass media. The opposite of the mainstream are subcultures,countercultures and cult followings. It is often used as a  term by subcultures who view ostensibly mainstream culture as not only exclusive but artistically and aesthetically inferior. In the United States, mainline churches are sometimes referred to synonymously as “mainstream”. Also known as “straight” and “straights” for individuals.


Alternative media are media (newspapers, radio, television, magazines, movies, Internet, etc.) which provide alternative information to the mainstream media in a given context, whether the mainstream media are commercial, publicly supported, or government-owned. Alternative media differ from mainstream media along one or more of the following dimensions: their content, aesthetic, modes of production, modes of distribution, and audience relations.


niche market is the subset of the market on which a specific product is focusing. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.


Demographics are the quantifiable statistics of a given population. Demographics are also used to identify the study of quantifiable subsets within a given population which characterize that population at a specific point in time. 



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