Production Diary

Unfortunately I only got the opportunity to be in one production which was my own production. I got to be a camera operator which created valuable experience for me later on in life since that is the area I am most interested about in the media. My job was basically to film the production while listening carefully to instructions that were given by the vision mixer in the gallery. I had to make sure there was enough head room in the shot at all times and making sure the framing was right. This could prove difficult at times since people move about in the shot, so I had to keep adjusting, which was hard at times but good experience. The key skills I needed for this role were listening and concentration skills, since I need to listen to the vision mixer and make sure I was concentrating that the camera was in the right place at all times. In conclusion I thoroughly enjoyed this role, and felt that I performed well, this has raised my confidence and experience, and I will hopefully get a lot more experience to do this.  

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Introduction to audience research- Task 1

Qualitative research

Qualitative Research is exploratory research often collected in focus groups and open question questionnaires to get people discussing more giving a much wider answer than just a yes or no. An example of a qualitative question would be something like “What is your favourite type of genre and why?”

Film reviews are a good source of finding out information about a particular film you want to find out about. This will give you personal primary research from what people have said about what they think of that film, either being good or bad. Most critics go into a lot of information which can be very helpful.

Game reviews just like film reviews is a good source of finding information about a game you might want to buy.

Having a discussion is good way to find out what other people personally think about a film or game which could give you another way of looking at the film or game. This is the best way of collecting information about what you are trying to do because it’s more than one person giving an answer, you are getting more people giving there own opinions meaning you can target your audience a lot stronger.

Quantitative research

Quantitative research is when you go out and collect information from an audience, depending on what you was researching about or for, eg a college. The questions that you want to be answered are mostly closed questions, meaning the audience would only answer with a yes or no. This would be typically questions like ‘Are you Male or Female’ and so on. They was this information would be delivered would be on a survey or a questionnaire.


Socioeconomics (also known as socio-economicsor social economics) is the social science that studies how economic activity affects social processes. In general it analyzes how societiesprogresses , stagnate, or regress because of their local or regional economy, or the global economy.


Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, activities, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be good in the fields of marketing, demographics, opinion research, futuring, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.


The mainstream includes all popular culture and media culture, typically disseminated by mass media. The opposite of the mainstream are subcultures,countercultures and cult followings. It is often used as a  term by subcultures who view ostensibly mainstream culture as not only exclusive but artistically and aesthetically inferior. In the United States, mainline churches are sometimes referred to synonymously as “mainstream”. Also known as “straight” and “straights” for individuals.


Alternative media are media (newspapers, radio, television, magazines, movies, Internet, etc.) which provide alternative information to the mainstream media in a given context, whether the mainstream media are commercial, publicly supported, or government-owned. Alternative media differ from mainstream media along one or more of the following dimensions: their content, aesthetic, modes of production, modes of distribution, and audience relations.


niche market is the subset of the market on which a specific product is focusing. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.


Demographics are the quantifiable statistics of a given population. Demographics are also used to identify the study of quantifiable subsets within a given population which characterize that population at a specific point in time. 



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Viral Video Proposal – 15/11/13

Our groups proposal for our viral video idea

Thomas Vaux

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Slideshow For Our Pitch 20/11/13

This is our groups slideshow for the pitch

Thomas Vaux

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Music video swede- Green day- Time of your life

This is a swede that we did of Green Day- Time of your life music video

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Music video evaluation

Our task was to re-create a music video of our choice. Our first task was to pick ten videos and write a little bit about them explaining why they would be good to do, we wold then pick three of them and go in to more depth why we are choosing them, what is good and bad about them etc. We then had to pick one out of the three, obviously we picked the easiest one to do which ended up being Time of your life by Green Day.

We started off with our pre-production where we made a script that was showing us the lyrics of the song and all the different directions to do. Our pre-production was not done as throughly as I would of like since we ran out of time and had to get straight into the filming, but we had something roughly to go by. 

When we got into the main production it was not as easy as we thought it was going to be since the locations were hard to find so in the end we had to improvise also we left the filming very late so we had time issues, this comes back to do more planning, which should be done in the future. When filming the singing bits It was very simple since Henry knew the song very well and also we had playback which helped him even further. I think the main problem with the video was when we had to do the sort of camera shakes in between some scenes this was very difficult to do since we had to do it perfectly to make it good, luckily we made it look ok in the end after a few attempts. We could only do this video with single camera since some of the scenes were in different locations but It would of been interesting to try setting up sort of three different stages on the green screen and try shooting it with multi-cameras.

As soon as the filming was over we headed straight to the edit suite to get editing. The editing was not to difficult at all since all we had was match the music with the video but as I said earlier Henry kept to the music very well so it only took a bit of tweaking. The cut away shots looked ok in the in the end since we sped up the clips and it ended up just how we wanted the.

Overall I think the end product is good but to make It better we need to spend a lot more time on the planning so we didn’t have to improvise as much for example we could of done locations recces and storyboarding to help us with the the end product. I think I have learnt a lot from this task and It will make me more aware of pre-production work in the future but I enjoyed doing the music video and I would be happy to do another one later on in the year and hopefully improve.


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Music video lyrics

“Good Riddance (Time Of Your Life)”


Another turning point, a fork stuck in the road

Time grabs you by the wrist, directs you where to go

So make the best of this test, and don’t ask why

It’s not a question, but a lesson learned in time


It’s something unpredictable, but in the end is right,

I hope you had the time of your life.


So take the photographs, and still frames in your mind

Hang it on a shelf in good health and good time

Tattoos of memories and dead skin on trial

For what it’s worth it was worth all the while


It’s something unpredictable, but in the end is right,

I hope you had the time of your life.


It’s something unpredictable, but in the end is right,

I hope you had the time of your life.


It’s something unpredictable, but in the end is right,

I hope you had the time of your life.

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